1 what variables need to be considered while developing a list of potential countries 2 describe the four steps a firm should take when it is considering going global 3 discuss at least three challenges that a company may face in

  • What variables need to be considered while developing a list of potential countries?
  • Describe the four steps a firm should take when it is considering going global.
  • Discuss at least three challenges that a company may face in the early period of expansion.
  • Describe the three main categories of market entry strategies.