exploring the cdj and moments of truth


Develop a description of the CDJ’s main elements for the Switch and identify opportunity for a digital marketer at each point in the framework.

Just explain each step of the CDJ for the Switch and what you could do as a digital marketer for it. I can’t imagine more than a few sentences for each of those, for each step in the CDJ. You should describe each moment of truth for the switch and what a digital marketer could do at each of them.