Create a 10- to 15-slide MicrosoftÂ® PowerPointÂ® presentation with speaker notes in which you explore the interrelationship between consumer behavior and a current market trend/phenomenon.
Include the following in your presentation:
- Select 1 topic from Ch. 4 or 6 of the textbook – you may start with this list:
- Body decoration and mutilation (piercings, tattoos, etc.)
- Provide your personal thoughts and examples or discuss those in the text or other external references.
- Explain the consumer behavior concepts underlying the topic.
- Include graphics to enhance the effectiveness of your presentation.